Assignment on Avari Hotel Pakistan

Avari Hotels

Business Policy & Strategy

2012

Prof. Aitezaz Khurishid

University of Central Punjab

Group Members

Rabiya Javed L1F10MBAM2226

Zunaira Javaid L1S10MBAM2155

Javeria Zubair L1S10MBAM2103

Saad Kamal L1F10MBAM0170

Background/Introduction

Avari Hotels is founded in 1944. Mr Byram D Avari (Chairman) and his sons Dinshaw and Xerxes own and operate the Avari Group of Companies. Hotels are the core business. The Group owns and operate:

The 240 room, full service “Avari Towers” Hotel at Karachi is a recipient of Consumer Choice Award 2008. The 188 room, full service “Avari Lahore” Hotel is situated on 48,000 square yards of land in the city centre of Lahore, abutting the Mall. Avari's three hotels in Pakistan are the Avari Towers, Karachi, the Avari Lahore, and the older Beach Luxury Hotel in Karachi. All hotels offer accommodation, restaurants and outdoor dining.

Branches of Avari Hotel

There are six branches of Avari Hotel in the world. Its headquarter is in Karachi Pakistan. The Branches are:

1. Avari Towers Karachi

2. Beach Luxury Karachi

3. Avari Lahore

4. Avari Xpress Islamabad

5. Avari Dubai

6. Avari Barsha Dubai

Avari Lahore

The hotel boasts 188 air conditioned guestrooms and all of them are designed to offer maximum comfort with features including, plump duvets, pillow menu, three telephones, voice messaging, satellite television, mini bar, tea & coffee making facilities, bright modern en-suite bathrooms and complimentary interactive TV (with movies on demand, music on demand, room service, Wi-Fi internet). To accommodate to meet the needs of the modern traveler the hotel also offers specialty accommodations.

Lady Avari Rooms

E-rooms

Suites

Business Club

Executive Club

Other Facilities.

Market Challengers:

A market challenger is a firm competing aggressively in order to extend market share. A market follower is a firm not competing aggressively; that is aiming to...