Game Console

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CASE 14 COMPETITION IN VIDEO

GAME CONSOLES: SONY,

MICROSOFT, AND NINTENDO

BATTLE FOR SUPERMACY

PRESENTED BY GROUP 3

FOR

DR SYED ZAMBERI AHMAD

UNIVERSITY OF MALAYA KUALALUMPUR, MALAYSIA 1 Introduction Mohd Zia 2 Video Games Industry •Over the past 30 years, video games have become an

integral part of the lives of the people living in

developed countries particularly

•Video games industry has become a multi-billion dollar behemoth, as the entertainment industry is taking new shape with video games as a major player

•Video games now capture a similar market size as the movie box office and music sales 3 Video Games Industry • During the last few years, video games have been

appealing to a broader demographic base, and, for

example, average American is spending much more

time (75 hours in 2003) in playing games than the past

•The average game player age...