Mcdonald Expand Globally

McDonald’s Expands Globally While Adjusting Its Local Recipe

1) Identify the key elements in McDonald’s global marketing strategy. In particular, how does McDonald’s approach the issue of standardization?

Answer

Global marketing is marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives (Wikipedia http://en.wikipedia.org/wiki/Global_marketing). Globalization is marketing a product in the same way everywhere, its involve having standardized brand , prices and distribution channels in all market across the global world.

McDonald’s has become the symbol of globalization being present in more than 121 countries around the globe. McDonald is the world largest chain of hamburger fast food restaurants, serving around 68 million customer daily in 119 countries ( Wikipedia http://en.wikipedia.org/wiki/McDonald%27s_products)

McDonald marketing strategy is to global localization their product, to establish their market across the global and still maintain the local culture of the country they operate in. in many countries McDonald has modified its products to cater for local tastes. Also their vision is to be the word best quick service restaurant.

McDonald manages its business in different geographic like united states, Europe, Asia, middle east, Africa and Canada and Latin America, in all these countries McDonald maintain their brand but still serve base on the local preferences of the country, for example Norway consumer are fish lover, McDonald introduce into Norway menu Mclaks and a sandwich made of grilled salmon and dill sauce. Also in japan McDonald introduces shrimp burgers (ebi filet) shrimp nuggets called ebi chiki and green tea milkshake.

2) Do you think government officials in developing countries such as Russia, China and India welcome McDonald’s? Do consumers in these countries welcome McDonald’s? Why or why not?

Answer

Yes...