Chick Beer

Chick Beer is a medium-scale brewery that is located in Maryland US. This is a relatively new business in its start-up phase having been incorporated recently in 2011 and on the brink of penetrating a lucrative Vietnam beer market - a rapidly growing economy. The current trend towards an increase in the number of competitors amongst existing brewery company presents an opportunity for Chick Beer to penetrate the market due the Special Consumption Tax rate on beer reduced from 75% to 45% in 2012, and 30% from January 1st 2013, imported beers have found a broader way to enter the Vietnamese market.

Chickbeer is positioned very carefully. It will be of high quality and great-tasting to ensure customer satisfaction, supported by impeccable service to our customers. Our long-term goal is to establish and strengthen our license to trade, which will be bestowed by Vietnamese community and that will be achieved by achieving this primary short term goals - gaining and increasing Chickbeer’s brand awareness and favorable attitudes then increase purchase frequency among customers continue to grow by extending of Chickbeer market share in Vietnam beer market. As Chickbeer prospers and grows, Vietnamese women will benefit from both the value created by Chickbeer and our behavior as a corporate citizen.

Initial plans are to import solely 355ml bottled beer directly from Wisconsin for the first two year and Chick will be sold in Ho Chi Minh city and Hanoi. Our product shall be extensively distributed to large, popular restaurants, bars and supermarkets where women consumer is appreciative of readily available, healthy brew that have cute style and package. From product concept to goods dispatch we intend to ensure that every policy and procedure, system and process will have the objective of improving the flexibility and response of the whole company.

Our marketing strategy will be based mainly on ensuring customers know what need Chickbeer is able to fulfill, and making the...