Describing Analyzing and Evaluating

Describe, Analyze & Evaluate a Visual

Your assignment asks you to carry out 3 main functions in your presentation of a visual. By describing, analyzing and evaluating an advertisement, it shows that you have conducted a thorough analysis, understand the intentions of the designer and whether or not he/she has done a good job.

Below are a few questions you may like to ask yourself, to help you cover all 3 functions and prepare a good presentation.

How is the ad laid out? What are the different elements of the visual?

Does it follow any of the design principles? (pg 122-125)

* Alignment/placement?

* Proximity of elements?

* Contrasts?

* Repetition?

Is there any text on the visual? What is it?

Is there a focal point to the visual? Where is your eye drawn to?

How is the ad laid out? What are the different elements of the visual?

Does it follow any of the design principles? (pg 122-125)

* Alignment/placement?

* Proximity of elements?

* Contrasts?

* Repetition?

Is there any text on the visual? What is it?

Is there a focal point to the visual? Where is your eye drawn to?

Describe:

What is the purpose of the ad?

* to inform?

* to illustrate?

* To persuade?

* To entertain?

* To summarize?

* To arouse curiosity?

What is the purpose of the ad?

* to inform?

* to illustrate?

* To persuade?

* To entertain?

* To summarize?

* To arouse curiosity?

Does the visual relate to any other visual or experience you have encountered?

Does the visual relate to any other visual or experience you have encountered?

Analyze:

What is the meaning or significance of the text?

What is the meaning or significance of the text?

What audience is the visual targeting?

* age?

* gender?

* ethnicity?

* education level?

What audience is the visual targeting?

* age?

* gender?

* ethnicity?

* education level?

Evaluate:

Do you think the designer has done a good...