Submitted by: Submitted by bryguy
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Date Submitted: 11/04/2013 10:55 AM
Exhibit A
Netflix Comparative Advantage Analysis
| |Compared to retail competitors like Blockbuster & Redbox, |Compared to VOD competitors like Amazon & Time Warner, |
| |Netflix’s capabilities appear to be: |Netflix’s capabilities appear to be: |
|Product Management | | |
|Ability to develop and deliver superior-quality and/or customized goods and services. | | |
| |Inferior Equivalent Superior |Inferior Equivalent Superior |
| | | |
|Communications Management and Brand-building capability | | |
|Ability to create & manage customer value perceptions leading to high levels of brand equity, | | |
|using effective: positioning, advertising message delivery, personalized communications, & |Inferior Equivalent Superior |Inferior Equivalent Superior...