Analysis Hoi

MGNT 4150

GLOBAL STRATEGY

2013-2014 First Term

Thursday 14:30 - 17:15 YIA LT9

Instructor: Professor Daphne Yiu

Office: Cheng Yu Tung Building 805

Office Hours: Electronic: any time via email

Physical: only by appointment

Phone: 3943 7789

Email: dyiu@cuhk.edu.hk

TA: Cathy Tian (Email: XiaoCong@baf.cuhk.edu.hk)

Course Objectives

Nowadays firms, no matter large multinational corporations or small entrepreneurial start-ups, are maneuvering for a position in a competitive landscape that is increasingly global in nature. As such, managers are expected to have strong global strategic knowledge and skills as they have begun to realize the opportunities and challenges of globalization. This course focuses on the strategic challenges confronting firms that are competing in the global economy. The course will provide you with a training experience from analyzing the global business environment, formulating global expansion strategies, to examining strategic issues in a dynamic global setting. As this is an elective course at an advanced level, a basic understanding of international business and strategic management is required. Also, it is highly encouraged that you are equipped yourself with strategic management knowledge in parallel. This course will build on those knowledge/skills and introduce additional strategic tools and analytical framework that will enhance your abilities for analyzing complex, global business situations in order to formulate optimal strategic decisions.

Course Outcomes

By the end of this course, you are expected to achieve the following:

* Analyze the competitive situation facing a firm from a global perspective

* Conduct country analysis

* Develop sources of global competitive advantages for a firm

* Conduct international entry analysis

* Strategize in complex, host country environments

* Optimize strategies for late movers in internationalization

* Understand local...