Strategic Plan

Alderete & Co. Strategic Plan

Jesse Alderete

BUS/475

July 3, 2013

Robert Jenkins

Alderete & Co. Strategic Plan

A business strategic plan could learn some valuable lessons from the airline industry. Before any commercial or military aircraft can take off the pilots must fill out a flight plan. The plan has three main sections. The first section addresses questions about the departure airport such as: how many passengers, how much cargo, how much take off fuel on board, take off and arrival time, planned cruising altitude, and current weather conditions.

The second section deals with the planned arrival airport. The pilots need to know how much fuel they will have remaining and the forecast weather conditions. The third sections deals with planning for alternate airports in case of bad weather or other emergencies at the arrival airport. We could use the same methodology to address our daily, weekly, or monthly business plans. The first section would address current conditions of our business. The second section would deal with our goals or where we want to be at the end of the day, week, or month. The last section would address alternate courses of action in case changes need to be made to our plan.

There are many parts involved in the strategic management and planning process of a business. They include addressing the mission statement, vision, values, SWOTT analysis, balanced scorecard, and communication plan for Alderete & Co.

Our Mission:

The mission of Alderete & Company is to provide highly competitive realty services with unmatched integrity, professionalism, and a complete understanding of the unique needs of the military community. We seek to be the provider of choice for military members and their families at Joint Base San Antonio, when buying, selling, and leasing residential properties in San Antonio and surrounding areas.

Once a mission statement has been finalized, a vision statement should follow. The vision...