Media Prima

Submitted by: Submitted by

Views: 135

Words: 1211

Pages: 5

Category: Business and Industry

Date Submitted: 11/06/2013 04:33 AM

Report This Essay

Background Company

Media Prima Berhad (Media Prima), a company listed on the Main Board of Bursa Malaysia, is Malaysia's leading integrated media investment group. It currently owns 100 per cent equity interest in TV3, 8TV, ntv7 and TV9. In addition, Media Prima now owns more than 98 per cent equity interest in The New Straits Times Press (Malaysia) (NSTP) Berhad, Malaysia's largest publisher which publishes three national newspapers; New Straits Times, Berita Harian and Harian Metro.Media Prima also owns three radio networks, Fly FM, Hot FM and One FM. Other cross media interests of Media Prima include content creation under the Primeworks label ; event and talent management.

The Group's leadership position in the Outdoor business is represented by Big Tree Outdoor Sdn Bhd, UPD Sdn Bhd, Right Channel Sdn Bhd, Kurnia Outdoor Sdn Bhd and Jupiter Outdoor Network Sdn Bhd. The Group has strong online presence through its digital communications and broadcasting subsidiary, Alt Media, via the Lifestyle Portal gua.com.my and tonton.com.my, a cutting-edge video portal with HD-ready quality viewing experience that offers the individualism of customised content and interactivity of social networking. Emas, is the first retro channel in Malaysia showcasing Media Prima's production of popular TV programmes of the yesteryear via Internet Protocol TV (IPTV) on HyppTV, Unifi TM.

Media Prima Berhad (Media Prima), the leading integrated media investment group in Malaysia, was listed on the Main Board of Bursa Malaysia (the Malaysian Stock Exchange) on 22 October 2003. The Group has a diversified interest in both the electronic (TV and radio) and print media apart from content development, event management and outdoor advertising.

Media Prima’s origins date back to 1983 when shareholders of The New Straits Times Press (Malaysia) Berhad (NSTP) launched TV3, the nation’s first private TV network, in June 1984. TV3 subsequently went public in April 1988 and was placed together...