Google

Company Overview:

Google Inc. (Google or “the company”), the technology service provider based in Mountain View, California, was voted the number one Best Company to Work for in America for the second year in a row by its employees. Google is the biggest brand name in the world today. It is built upon a culture that is high on trust, great at sharing resources, low on politics, and full of meaning (Google, Google Milestones, 2009).

Google was founded by Larry Page and Sergey Brin in 1998. The work culture and employee empowerment philosophy at Google is to be seen as a company run by the geeks. The HR Department has always aimed to become the strategic partner to the business operations and attracts the best minds across the globe to work for Google. Consulting firms and employees have identified and acknowledged deeper set of factors on why Google is such an attractive organization to work for (Murari, 2004). Since its founding in 1998, Google was one of the most innovative companies in the world. The company ranked at the top with other leading companies like Apple in the development of innovative products and technologies. Corporate entrepreneurship and innovation was the heart and soul of the company’s success. The company's key products and services include the following:

Web search, Mobile, Image search, Browser, News, Documents, Translation tools, Social groups

Specialized search, Developer tools, Application program interfaces, Resources, Advertising (Optimer, 2009).

Best Practices

Google and its employees take pride in being regarded as geeks. One of the banners that greets you as you enter Google’s Toronto Office reads “proud to be geeks”. Google offices are seen not as locations where people go to work, but rather as dream‐houses for these geeks to retire to when they want to create something innovative and state of the art. Employees don’t need the next deadline or next project proposal to work on creating something, but rather an intrinsic...