Global Business

Global Business

Speech at Yokohama City University

Angus Tin Aramis & Designer Fragrances Estee Lauder K. K. 2008/10/20

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H&M Sales and Profit, 2001~2007

Not every big bang succeed

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今日のテーマ How to Build a Successful Global Business?

History of Aramis

1964年、成功の香り“アラミス クラシック”のデビューから始まり、メンズグル ーミングのパイオニアとして、世界120以上の国々で支持されています。

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日本での販売は1970年に開始し、その個性的な香りとスキンケア製品は、近年の 男性化粧品ブームを作るもととなっています。

1. Expansion of Fragrance Business

TOMMY HILFIGER

SEAN JOHN

DKNY

ARAMIS

DONNA KARAN

MICHAEL KORS

MISSONI

KITON

MASSTIGE

NICHE

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2. Expansion of Men’s Glooming Business

今日の事例

#1 Share in Japan’s Prestigious Men’s Skincare

Combined Net sales of 4 major men’s prestigious brands

800 Net sa les (MM JPY) 700 600 500 400 300 200 100 0 2002 2003 2004 2005 2006 2007

Data source: Beaute Research 9 10 57% 59% 58% 54% 51% 51%

Share

+29% +18% 3% 9% 34% 38% 34% 31% 6% 10%

+20% 8% 9% 32%

Growth Rate

+14% -5%

33%

Biotherm Clarins Clinique Lab Series

Definition of “Global Company”

A company with operations in at least two different nations

Global = Universal?

It is not as straightforward as you think

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You know this…

But what about this?

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Global Companies Classification

High Dispersion (分散度) Multi-domestic Transnational

Coca Cola is classified as Multi-Domestic

CSD

Low Coordination (協調度)

High Coordination (協調度)

Tea

Decentralized Marketing Low Dispersion (分散度) 15

Global Exporter

Coffee

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Quiz Time

Q. How many percentage of H&M’s business is generated from overseas markets?

A. B. C. D. 90%

Comparison of Fashion Companies

Fiscal Sales (JPY Sales Year End B) Profit % H&M 2007/11 ~1300 586 358 287

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Overseas Sales % 92.0% 6.3%