Sucess Driver of Ipl

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|SUCCESS DRIVERS OF IPL – A MARKET RESEARCH SURVEY REPORT |

|SUBMITTED TO Prof. BHARADWAJ |

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|[Type the abstract of the document here. The abstract is typically a short summary|

|of the contents of the document. Type the abstract of the document here. The |

|abstract is typically a short summary of the contents of the document.] |

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|Abhinav Gupta (P121003) |

|Arpita Singh (P12100 ) |

|Parita Rathi (P121043) |

|Piyush Pandey (P121047) |

|K Sundararajan (P121067) |

Literature Review for IPL’s drivers

IPL is a Twenty20 cricket tournament inaugurated in 2008, often credited with being the institution that projected the Twenty20 format of the game onto the world stage.

In an opinion poll HT (2013), opinions were taken from its readers on factors such as perception of IPL among IPL watchers and IPL non-watchers, perceived advantages and disadvantages of IPL, Issues related to IPL and their effects, loyalty towards the specific clubs of IPL and the watching trends of IPL among different forms or high fever matches in India. This gives a perception of likely trend of opinions that are common among the followers and detractors of IPL. In a case study by IPL (2007), it was shown that Twenty20 form of cricket was the most preferred form of cricket overall with maximum in the age group of 16-29, TVR for India in...