Stratetgic Direction of Live Nation

“Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five ecommerce sites, with a database of over 119 million fans who visit our sites. Live Nation Concerts produces 22,000 shows annually for more than 2,300 artists globally. Artist Nation is the world’s top artist management company, representing over 200 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 250 million consumers Live Nation delivers annually through its live event and digital platforms.”

Live Nation’s mission as stated is simply to maximize the live concert experience. They are the largest producer of live music concerts globally and sell over 45 million tickets to concert goers each year. This does not outline some major points in which Live Nation is currently achieving or has achieved success, but states mainly who they are and their plan to expand. Live Nation’s vision is inferred as capitalizing on the industry leadership position to increase profitability but currently does not state specifics . Modified, Live Nation’s mission and vision statement reads:

Live Nation leads the $22 billion global live music industry today by holding 23% market share and producing over 16,000 concerts for 1,500 artists in 57 different countries worldwide . Live Nation is the largest producer of live concerts in the world, second largest venue management company, growth of a strong ecommerce presence, and becoming vertically integrated with the Ticketmaster partnership . Live Nation’s focus is to deliver the supreme 360 degree, full-service concert experience to the fan by offering convenience through our cashless system which creates smaller lines, faster...