Sony Bravia

Background:

BRAVIA (Best Resolution Audio Visual Integrated Architecture) is an in-house well established brand owned by Sony Corp., Japanese multinational conglomerate which is one of the leading manufacturers of economic products for professional and consumer markets. BRAVIA comprises of LED televisions, LED projectors and home theatre systems. India has emerged as 4th largest market for Sony Corp., with flat LED TV contributing 35% of its total market share of Sony India.

Objective:

Market players in LED TV segment provide wide choice to customers. The concerned project is undertaken:      To analyze the market size of Sony Bravia, LED in particular To study and analyze growth trends of the product To determine the future opportunities and threats To study market share and competitors of the product To analyze the buying behavior of potential customers

Scope:

The scope of the project report is limited to primary field survey of potential customers, retailers and competitors along with study of secondary research data consisting inferences from market research reports, research papers, journals, etc. The report also provides recommendation to improve the competitive position and profitability of the product in its segment.

Research Methodology:

Our research method for the report includes Field survey which includes research instruments like questionnaires, user reviews/ feedback forms, personal/ telephonic interviews Study and analysis of product related research reports, journals, online reviews, forums, etc Detailed analysis of the Company’s Annual Report and product related press release

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Introduction:

Sony Corporation, commonly known as Sony, is one of the largest consumer electronics manufacturers in the world after Samsung and LG. Since its incorporation in 1946 the company has marked it presence in the segment and successfully achieved various milestones. It currently operates globally in more than 200 nations with its...