Case Study - Salesforce.Com: Cloud Services Go Mainstream

Case Study - Salesforce.Com: Cloud Services Go Mainstream

Salesforce.com provides customer relationship management and other software

applications using the software-as-a-service business model over the Internet. Cloud

computing, also known as on-demand computing, eliminates the need for a business to

make large up-front hardware and software investments and reduces the time to

implement new programs. Subscribers to Salesforce.com don’t have to purchase or

maintain maintain any an hardware hardware (albeit (albeit personal personal computing computing devices) devices) nor nor doo theye haveave too install install any an

special operating systems, database servers, or application servers. Other than the

monthly user subscription fee, businesses reduce their licensing and maintenance fees.

Users access the Salesforce.com cloud through a standard Web browser or a mobile

handheld device. Businesses using the Salesforce.com’s cloud have an easier time scaling

their system as they increase or decrease their workforce – they adjust the number of

subscriptions to the cloud.

Salesforce.com offers some customization of its software so a business can adjust the

software to unique business processes. It offers three types of clouds: Sales cloud, service

cloud cou, and an thee custom cuso cloud cou. Thee sales saes and an service service clouds cous helpe businesses businesses improve improve sales saes

and customer service. The custom cloud provides a venue for customers to develop their

own applications for use within the broader Salesforce network.

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Case Study - Salesforce.Com: Cloud Services Go Mainstream

2. What are some of the challenges facing Salesforce as it continues its growth?

How well will it be able to meet those challenges?

Challenges include:

Increased competition both from traditional industry leaders and new challengers hoping to replicate Salesforce’s success

E di Expanding itits b i business mod l del i t into othther areas...