Types of Innovations and Different Natures of Innovations Aplle Ipad Case

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Assignment 1: Types and nature of innovation using Apple’s iPad as a case study to assess how innovation can be a strategic tool.

2013

SAP

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Assignment 1: Types and nature of innovation using Apple’s iPad as a case study to assess how innovation can be a strategic tool.

2013

SAP

1 Introduction 4

2 Types of innovation 4

2.1 Product Innovation 4

2.2 Process Innovation 5

2.3 Organizational Innovation 5

2.4 Management Innovation 6

2.5 Production Innovation 6

2.6 Commercial/Marketing Innovation 6

2.7 Service Innovation 7

3 Natures of innovation 7

3.1 Sustaining Innovation 7

3.2 Disruptive Innovation 7

4 Case Study of Apple’s iPad: Innovation manifestation 8

4.1 How does iPad fit in to Apple’s history 8

4.2 The iPad 9

4.3 Apple’s Innovations 10

5 Innovation as a strategic tool 15

5.1 New products and innovative competitive strategies 15

5.2 Protect against incumbent’s curse and re-construct corporate culture 16

5.3 Innovation for future customers and markets 17

6 Conclusion 18

7 References 19

Executive Summary

This document will explain these types of innovations and different natures of innovations. Examples will be used to illustrate each type and nature of innovation.

Then, using of Apple’s iPad as a case, this document will demonstrate how innovation has been manifested, and will argue the appropriateness of this innovation.

Finally this document will advise Apple in approaching the evident competition in the tablet market, specifically via innovation as a strategic tool.

1 Introduction

This document will explain these types of innovations and different natures of innovations. Examples will be used to illustrate each type and nature of innovation.

Then, using of Apple’s iPad as a case, this document will demonstrate how innovation has been manifested, and will argue the appropriateness of this innovation.

Finally this...