Pg Russia Key Facts

Procter & Gamble Russia – Key Facts

P&G in Russia Operating in Russia since 1991, P&G Russia is now one of the fastest developing subsidiaries of the Procter & Gamble Company. It has in Russia a solid portfolio of over 70 brands, the key of them are Ariel, Tide, Fairy, Blend-a-med, Pampers, Always, Pantene, Head & Shoulders, Wella and possesses leading market shares in 3/4 of the categories where it operates, esp. detergents, shampoos and diapers. Major Local Manufacturer Ca. 50% of all P&G products sold in the Russian consumer market are already manufactured locally. Since 1993 P&G owns the OOO "Procter & Gamble - Novomoskovsk" plant in Tula region and now turned it into the most significant detergent manufacturer in CIS. Today overall investment of P&G in Novomoskovsk is close to $250 millions. The new production lines are installed in the plant for Ariel, Tide, Myth and Tix detergents, Comet and Mr. Proper cleansers, Ace bleach, Fairy dishwashing liquid and Lenor fabric conditioner. New production line for Pampers Sleep & Play diaper manufacturing has been opened in September, 2005. Another plant producing hair care products, Capella, in Nizhny Novgorod region has arrived with the Wella acquisition. As a result of integration of P&G and Gillette companies the third production site has moved into P&G family. It is “Peterburg Products International” that produces disposable razors and blades. Important Local Employer P&G directly employs in Russia more than 2300 people. There are around 1000 workers at Novomoskovsk plant. Local employees including managers in very senior roles run the majority of the business. In addition, P&G operations trigger jobs for more than 14000 people at P&G’s business partners in Russia. For example, regional companies engaged in P&G products distribution employ over 10000 people. Major Exporter Ca.25% of OOO "Procter & Gamble - Novomoskovsk" output is exported to neighboring countries. OOO “Capella” and ZAO “Peterburg Products...