Competitive Profile Matrix Analysis

1.8

*For CPM analysis, I have only considered Amazon as the only one competitor in the marketplace segment since there is lack of data given based on the case study.

Key SUCCESS FACTORS | Weight | eBay | Amazon |

| | Rating | Score | Rating | Score |

Providing Value to Consumers | 0.30 | 3 | 0.90 | 3 | 0.90 |

Reliability & Trustworthy | 0.28 | 3 | 0.84 | 3 | 0.84 |

Friendly Interface | 0.18 | 3 | 0.54 | 3 | 0.54 |

Brand Image & Reputation | 0.14 | 3 | 0.42 | 3 | 0.42 |

Financial Position | 0.10 | 2 | 0.20 | 2 | 0.20 |

Total | 1 | | 2.90 | | 2.90 |

Conclusion:

From the CPM analysis we can see that eBay’s CPM value is 2.90 which is the same to its competitor, Amazon. On the other hand, because of the lack information about the competitors, I am going to focus only on Amazon as the main competitor for the internal analysis since it is the major treat for eBay in this industry.

*Based on the case study given, in order to make analysis using SWOT, I need information from EFE matrix and IFE matrix. Because of lack of data from EFE matrix for communications segment and payments segment, I only provided SWOT analysis for marketplaces segment.

SWOTMATRIX | Strength | Weakness |

| 1) EBay’s Marketplaces platform brings buyers and sellers together through fully automated online Web sites 24/7 (Page 265, Para5) 2) In 2008, eBay.com generated approximately $59.7 billion in gross merchandise revenues with consumer electronics accounting for the largest percentage of trade at $6.0 billion or 17 percent, as indicated in Exhibit 1(Page 264,Para2) 3) EBay.com offers a sense of community to buyers and sellers that is sustained by Communications and high transaction rates on a wide\ selection of goods/services (eBay.com, 2006). (Page 263, para4) 4) In 2007, eBay sold nearly $60 billion goods, which equates to worldwide eBay users trading more than $1,900 worth in goods every second.(Page 264,...