What Is Strategic Thinking

Question 1

Examine and analyse the role and impact of strategic thinking for the competitive options of a business of your choice.

TABLE OF CONTENTS

Chapter Page Number

1. What is Strategic Thinking ……………………………………………………….1

2. Introduction to Hindustan Unilever Limited ……………………………….2

3.1 Vision Statement………………………………………………………………....3

3.2 Mission Statement…………………………………………………………….....4

2.3 Corporate Purpose……………………………………………………………...4

2.4Values …………………………………………………………………………..….4

3. PESTLE Analysis ……………………………………………………………….5

4. SWOT Analysis……………………………………………………………………….7

5. Porter’s Five forces Analysis………………………………………………………9

6. Porter’s Diamond analysis…………………………………………………………

7. Ansoff’s Growth Matrix…………………………………………………………….

8. Boston Consulting Group Matrix………………………………………………..

9. Value Chain Analysis………………………………………………………………

10. Conclusion…………………………………………………………………………..

What is Strategic Thinking?

“The best way to predict the future is to create it.” Peter Drucker

Managers of businesses today do not only have the duty of performing routine affairs but are responsible for determining the future of the organization for which they manage. They are required to set long term goals, analyze existing threats, resolve prevailing problems, and seek new ways to use their strengths in making the most of opportunities offered in the competitive world. In other words, they are responsible for predicting the future of the organization and finding new ways to create success.

Such a proactive, intellectual and analytical approach, aspiring at creating positive developments for the organization by improving in the long term, competitive advantage over its challengers, is called ‘strategic thinking’. An organization’s competitive advantage can be achieved by creating comparative value at a lower cost and delivering value for money.

Strategic thinking, therefore, can be...