Samsung Case Study

CASE STUDY

SAMSUNG ELECTRONICS CO

TABLE OF CONTENTS

1.1 Acknowledgment

1.2 Introduction

1.3 SWOT Analysis

1.4 Segmentation strategy

1.5 Market Targeting

1.6 Positioning Strategy

1.7 Product strategy

1.8 Price strategy

1.9 Value chain strategy

1.10 Promotion strategy

1.11 Financial status

1.12 Recommendation to management

1.13 Attachments of Samsung Products

ACKNOWLEDGEMENT

Above all i would like to thank “ALMIGHTY ALLAH” whose guidance let me courageous at every moment. I believe that he is the only sovereign authority who has the control of everything.

I extend my humble and deepest appreciation to my Respected Instructor M.A. Butt for the keen interest taken by him in the completion of this report. He has been a constant source of inspiration and great help to me. His precious advices, instructions and knowledge of subject helped me immensely.

I am highly thankful to The Authors of Strategic Marketing, David Cravens and Nigel Piercy who were so helpful and provide me with necessary information and technical support where ever required in their text book.

INTRODUCTION

Samsung Electronics  is a South Korean multinational electronics and information technology company headquartered in Samsung Town, Seoul.

It is the flagship subsidiary of the Samsung Group. With assembly plants and sales networks in 61 countries across the world, Samsung has approximately 160,000 employees.

In 2009, the company took the position of the world’s biggest IT maker by surpassing the previous leader Hewlett-Packard. 

Its sales revenue in the areas of LCD and LED displays and memory chips is number one in the world.

In the TV segment, Samsung’s market position is dominant. For the five years since 2006, the company has been in the top spot in terms of the number of TVs sold, which is expected to continue in 2010 and beyond.

In the global LCD panel market, the company has kept...