Case Analysis

In conclusion, after evaluating and comparing both companies, I feel EZ Travel Company would be a better purchase. They are a company of professionals that have shown stable growth since birth. You will be successful purchasing EZ Travel.

ANALYSIS FOR RECOMMENDATION

Recommendations

Base on my research I recommend the following:

Purchase EZ Travel Company today.

Purchase Allred Travel Company in near future.

Conclusions

I observed the following strengths and weaknesses for each company:

Figure 1: Comparison of Strengths & Weaknesses

The chart above is a good representation of my recommendation. As you can see, based on the factors analyzed, I felt EZ Travel had no weaknesses. Although I felt that Allred outperformed EZ in some areas (branch location, compensation structure), I did not feel that these were areas of weakness for EZ. Considering the overall analysis of the companies, I believe EZ Travel is the best choice for your company.

Introduction

This report compares and analyzes key factors of EZ Travel Company with those of Allred Travel company for the purpose of making a purchase recommendation. The factors analyzed in this report are as follows:

Factor Analysis

Branches/Offices

The first factor considered for analysis was the company’s branches. The criteria used to evaluate this factor was:

Branch Location

Office Condition

Branch Location:

Accessibility and exposer are two important considerations when locating offices. Offices should be located in areas that are easy for customers to access. Locating them in high traffic areas is key to maximizing exposure. I observed the following regarding location after visiting the branches of each company:

Figure 2: Location of Branches

Figure 3- Map of Branch Locations

As you can see in the chart above EZ Travel owns three branches on the West Coast, all in California. In contrast Allred Travel owns five branches located in four different states and...