Coke Has Diff Brands

1. Coke has many different brands of which there are many different products.

Water – Dasani is a popular brand so is glacéau smartwater

Pop- Coke is their traditional pop so is Sprite.

Sports Drinks – Powerade is a stong competitor to Gatorade

Mixers – Bacardi mixers

Juices – HiC and Minute maid are both made by coke

Energy Drinks – Full throttle

Tea – nestle

Other – milk products and soups etc

They even have many products that are only in specific countries. China has its own bottled water that Coke only distributes there

2. Their product line breadth is very vast in the terms of what they offer. Everything that they sell is a drink, but they each serve a unique purpose. They have many different brands that are the same but a tweaked slightly to ensure that they get more customers to purchase their products. Again there a different product lines in different countries as well to help with their breadth.

3. There are 7 different product lines that Coke offers globally. They are Soft drinks, sports drinks, Energy drinks, Tea, Juices, Water, and Other. Their most in depth would be the Soft Drinks and the least would be their Teas or Other brands that are more available in different countries. They have a wide array of choices for their Soft Drinks. They only have a couple brands for their teas.

4. Coke has had a motto “Think globally act locally.” They wanted to position themselves in a global market but still have the same values as a local company. They used strategic positioning in order to achieve the same image all over the world.. They communicate its position by coming up with the motto “live the Coke side of life” They are enforcing the brand with a positive message which has in turn increased consumer loyalty to its brand .