Google

goDESCRIBE GOOGLE’S CUSTOMER VALUE PROPOSITION AND PROFIT FORMULA LINKED TO ITS BUSINESS MODEL. WHAT STRATEGIES HAS GOOGLE RELIED UPON TO BUILD COMPETITIVE ADVANTAGE IN THE INDUSTRY?

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Better Business Bureau

nonprofit association that has been promoting integrity in the marketplace

The BBB Search Engine Solution (SES) Sponsorship is a low-cost, highly effective Google advertising opportunity for your business. It’s designed to increase your business’ online visibility, promote your BBB accreditation and to drive consumers, searching on Google for products and services, directly to your business.

The SES Sponsorship puts the power of the BBB Brand, along with Google’s search dominance, into one effective program.

Partnership and acquisitions

* In 2004, Google acquired Keyhole, Inc.[84] The start-up company developed a product called Earth Viewer that gave a three-dimensional view of the Earth. Google renamed the service to Google Earth in 2005. 

* In October 2006, Google announced that it had acquired the video-sharing site YouTube and the deal was finalized on November 13, 2006.

* On April 13, 2007, Google reached an agreement to acquire DoubleClick, giving Google valuable relationships that DoubleClick had with Web publishers and advertising agencies.

* In 2008, Google developed a partnership with GeoEye to launch a satellite providing Google with high-resolution imagery for Google Earth.

* On February 6, 2013, Google announced it had acquired Channel Intelligence for $125 million. Channel Intelligence, a technology company that helps customers buy products online, is active globally in 31 different countries and works with over 850 retailers. Google will use this technology to enhance its e-commerce business.

* The acquisition of Flutter, a creator of hand gesture recognition technology, was confirmed by the corporation in early October 2013. The reported price is US$40 million and Google spokesperson stated: "We're really...