Sk-Ii Japan

billion-dollar brands

The SK-II prestige skincare brand achieved Billion-Dollar Brand status in March 2012, a significant milestone that underscores Procter & Gamble’s focus on innovation and trusted brands that deliver worldwide consumer appeal.

Since launching in December 1980, SK-II has touched and improved the lives of millions of women around the world.

• All SK-II products contain Pitera®, an active

ingredient proven to achieve crystal clear skin in as little as 14 days. – This unique ingredient was discovered at a sake brewery in Japan, where scientists noticed that the hands of elderly workers – which came into constant contact with the fermentation process – were extraordinarily soft and youthful-looking. After years of research, scientists isolated a naturally derived liquid from the yeast fermentation process.

• Facial Treatment Essence is an iconic product

that is synonymous with the SK-II brand name; it contains over 90% Pitera.

• SK-II is currently available in 13 markets around

the world, from Japan to the United States and from Spain to Singapore.

• An SK-II product line for men was launched in

October 2011, and is off to a strong start.

• Products in the SK-II lineup address a range

of regional and cultural skincare and beauty challenges, allowing the brand to appeal to consumers worldwide.

P&G has 26 brands with more than $1 billion in annual sales: Pampers®, Tide®, Ariel®, Always® / Whisper®, Pantene®, Mach3®, Bounty®, Dawn® / Fairy®, Gain®, Pringles®, Charmin®, Downy® / Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze® / Ambi Pur®, SK-II®, and Vicks®.

Availability:

SK-II is available at department stores, general merchandising stores, and through travel and online retailers in Australia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Singapore, Spain, Taiwan, Thailand, UK and the U.S.

Contacts

Ms. Michela Ratti Director P&G...