Defining Marketing

Defining Marketing

Ronnie Jones

MKT/421

June 11, 2011

Professor Rivera

Defining Marketing

Marketing is the performance of activities that seek to accomplish an organizations objective’s by anticipating customer or client needs by directing a flow of need-satisfying goods and services from producer to customer or client (Perreault, Cannon, and McCarthy, 2011). Organizations must remember when they select the individual or group in charge of marketing they must look past just getting the product or service sold. Marketing goes way beyond selling things. With marketing the person(s) must connect with the consumers, try and figure out what the consumer wants and needs. The person(s) in charge of marketing must have an understanding that the consumer has hundreds if not thousands of other organizations to choose to from; so marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs.

An organization needs a marketing team because it goes into depth of figuring out what drives consumers to what this particular product or service. Another source states that marketing is the process of teaching consumers why they should choose your product or service over your competitors (Lake, 2013).

As a consumer I want a product or service that I am interested in to speak to me. I want to be able to relate to the product and know that the product is the best decision I can make for my hard earned money. I like a little flare and I love for a product to have all of the components that I need and I want it to feel like it was made just for me.

Marketing is important for organizational success along with companies having flexibility, exuding a transparent organizational culture and challenging employees to excel and remaining accountable for their actions. Marketing is an investment in future sales. As an consumer you are always looking into the future for the next...