Hamburguesas El Corral

California State University Fullerton

International Business and Management

Business Case – Hamburguesas El Corral

November 13,2013

1. Introduction

Colombia is facing a phenomenon that it had never seen before, where it has become an international focus point for investment and entrance of different companies to the country. Even though it is just starting, Colombia has to take advantage of this economic boom it will probably face in the next few years. To take advantage of it, it does not mean to let every restaurant such as Chili’s, PF Chang’s, Cheesecake Factory or any given garment store such as Salvatore Ferragamo, Forever 21 and Pull & Bear enter the national market and let Colombians enjoy some of the things they have never had. This is a real opportunity to try and expand national brands of all kinds to other unknown foreign markets since Colombia is now on the minds of others.

There is a brand that speaks “Colombian” as soon as you hear its name. Even though it has ventured on to foreign markets such as Panama, Chile and Ecuador, this may be the time to analyze if Hambrguesas El Corral is able to take the leap and take their products to the United States.

Hamburguesas el Corral has been able to create, in 30 years, a fast food chain restaurant that has one of the best quality products in the market at a reasonable price that each and every Colombian loves. El Corral has been able to be at the top of mind, or be the first in consumer mindset since it has been founded, and this may be thanks to the fact that aside from delivering high quality products at all times, the fact that it is a Colombian company selling its product to every Colombian gives them that something extra that makes someone choose them before going to McDonald’s, Whopper King or Burger King. It is impressive to see how quickly this company grows. From operating only in Bogota, it is nowadays one of the companies that has operations almost in every city of the...