Starbu

cksIntroduction

Starbuck open their first store in Seattle in 1971, their mission is to bring quality coffee and professional services to every people who step in their store

They first became incorporated in 1985 in Olympia, Washington under the Law of the State of Washington

They’re now operate over 17,000 stores in 55 different countries all around the world

The store is unique and let it act as a gathering place for friends and families for quality services and good coffee. Most people go there for the comfort and inviting atmosphere

Starbucks sell more than 30 blends of premium coffee, hot and ice beverages and different type of smoothies. Also selling light meals such as sandwiches and pastries

Starbucks are known as the fast food type of coffee in the coffee beverage industry

Target Market

Definition

A particular market segment at which a marketing campaign is focused. Including geographic, demographic, psychographic and behaviors

Starbucks aiming for populated area such as cities, centrals and crowded coffee drinker area

Their demographic are males and females age group from 20 to 30+

Also Starbucks aim and act as a place for people to discuss about their work or just a place for people to hang out and chill

Customer Service

Definition

Customer service is the service provided to customers before, during and after purchasing and using goods and services. Good customer service provides an experience that meets customer expectations. It produces satisfied customers

They have well-trained employees with professional attitudes which are friendly and always taking care for their customers.

They always make a good first impression for the customers and creating a wonder experiences for their customers so they will come back next visit.

They have fresh coffee for customer everyday by grinding the coffee they would use 24 hours before they brew.

They also offer their customer who visits them daily by offering discount which can be given by...