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Product that offered by Godiva is an affordable and accessible that made of everyday sharing are the Godiva Gems. Godiva Gems are specialize in the mass market by introducing the lower-priced line chocolate that remains the qualities of the ‘golden box’ chocolate which is the premium-quality handcrafted chocolate. Godiva Chocolatier manufactures the Belgium chocolate where they are premium-quality handcrafted chocolate at the beginning. They are also makes and sell the premium chocolate delights like the sweets, truffle, flavored coffee; cocoa mixes cookies and many more. These are the luxuries product of Godiva Chocolatier Company.

Products are divided to several levels that are the core product, actual product and augmented product. Core products are not a tangible product. It can’t be touch and can’t be seen. Core product is the benefits gain from a product that is valuable to consumers. Is it a dominant benefit or satisfaction that customer expects from a good or services. Meanwhile, an actual product that is tangible in terms of physical product. Tangible product enables customer to try, buy then collect, it is also touchable product. Furthermore, the last level that the products may divide to is augmented product. Product is non-physical part product that consists of a lot of additional value that consumer may or may not pay a premium. The company also offered after-sales service to their customer. Augmented product is an important way to prune the core product and actual product the needs customer. Features of the augmented product also can be converted into benefits for their customer.

The core product of the Godiva Chocolatier represents the benefit of the product are the benefit that make it valuable to their customer. The actual product is ‘Godiva Gems’ is the tangible good of the product. Moreover the augmented product, the non-physical part of it, is the fact that makes the premium quality brand available in the supermarkets at the affordable price...