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Date Submitted: 11/17/2013 07:24 AM
| |The Social Approach |The Cognitive Approach |
|Defining the approach: |Assumption 1: Social psychologists assume that human behaviour is affected by our |Assumption 1: Cognitive psychologists assume that behaviour is affected by mental events |
| |relationships with other people |or’ cognition’ and cannot be understood without an examination of cognitive processing |
| |Assumption 2: Social psychologists assume that human behaviour is affected by our | |
| |identification with and memberships of groups and society, | |
| |Assumption 2: Social psychologists assume that human behaviour is affected cultural influences| |
| |and experiences, that behaviour is shaped through socialisation with a culture, and the | |
| |internalisation of certain of cultural norms and expectations which guide behaviour and | |
| |perception |...