Dacia

Product:

How is Duster distinct from the competition?

At a time where SUV’s were very expensive vehicles, which were unavailable to the majority of the drivers for both financial and utility reasons, Dacia chose to produce a low-cost compact car. Unlike its competitors SUV’s, the Dacia Duster was fit for all kinds of terrain, roads and tracks worldwide and it was available in two options in accordance to the needs of the customers.

What are Duster’s feature assortments?

Specifications: The Dacia Duster was a very compact car at 4.25 meters long, 1.82 meters wide and 1.29 meters high. The Duster SUV had a dCi 105 type engine controlled by a six-gear manual transmission with a maximum horsepower of 105 and acceleration from 0 to 100 kilometers per hour achieved in 9.6 seconds.

Safety: The vehicles lock mode was useful during the bad weather conditions such as rain,snow or icy roads.

Value for money: The Dacia Duster’s features helped in reducing the fuel consumption benefiting the customer.

Customer Preference: It was available in two options, a four-by-two option that catered to customers who preferred a good terrain car without the need to go fully four-by-four.

Customizations: The customers could avail the customization option in the Duster by option for either a 1.6 16V 110hp petrol engine, or a dCi diesel power engine with 85 or 105hp.

Is Duster a high-end quality or value-based vehicle?

The Dacia Duster was for customers who were seeking a reliable four-by-four everyday all-terrain car at an affordable price. It was an economically priced vehicle with similar characteristics to other vehicles in the market with some unique features added.

Price:

Were the consumers sensitive to Duster’s price?

During the 2009 economic crisis, the customers became reluctant to spend large amounts of money for luxury products and instead preferred to buy similar products at almost half the price. This meant that the customers were very sensitive to the price and...