Facebook Ipo Analysis

BUSA 3134

Case Analysis

Summer 2012

The focus of this analysis is the IPO of Facebook and subsequent decline in the stock price.

Introduction – History of Facebook; what factors lead to the IPO. How the company expected the public/market to react to the IPO (stock price and trading, etc.)

Body – What was the market reaction? What happened on the first day of trading and in the subsequent weeks (decline in market price, etc.) What items contributed to the loss of interest/loss of value in the stock (specific examples).

Conclusion – What are the predictions for the future of Facebook and was it a good decision to go public.

This is a suggested outline only. The analysis should provide insight into the company/owner and the decision to go public; what the company expected vs. what actually happened in the stock market; what does the future hold for the company/stock.

INSTRUCTIONS:

This assignment must be typed and a hard copy turned in on the due date. Be sure to save a copy of your paper just in case. The hard copy is due at the beginning of class on Monday, June 18, 2012.

The first page of your paper should include the following information and NOTHING else:

o Your name

o The course and section

o Semester

o Title of Assignment

Begin the paper on page 2. The paper should be double spaced to allow room for comments and edits. The paper should be no less than 2 pages in length (not including the cover page and works cited page). I expect it to be more than a paper "thrown together" the last few hours before it is due. The paper should be well-organized with an introduction, the body of the paper, and a conclusion.

The writing should be clear, concise, and cohesive. In addition, it should have excellent spelling, grammar, and punctuation. As the paper is read it should be clear that the writer thought seriously about the topic and that the paper was carefully edited and re-edited. It is in your best interest to run spell...