Submitted by: Submitted by kishan007
Views: 186
Words: 2952
Pages: 12
Category: Business and Industry
Date Submitted: 11/17/2013 11:06 PM
Assignment
Marketing Plan of Artisti Collection
Course name : Marketing Management
Course code : MKT 501
Semester : Fall-2013
Submitted to:
Dr. Sherajul Haque
Course Instructor
Department of Business Administration
East West University
Prepared by:
Md. Rakib Hasan
ID No-2012-2-95-117
Sec: 03
Date of Submission: 25th October, 2013
Executive Summary
Artisti Collection Limited is one of the leading and fastest growing ready-made clothing brands in Bangladesh. Artisti Collection Limited was founded in the year 1992 as a sole proprietorship business by Mr. Tariqur Rahman with a vision to be a leader in readymade outfits in Bangladesh with professionalism, quality, reliability and trust. Artisti firmly emphasizes on real internal growth and it is growing from year to year. The company is also proud of the fact that its growth of sales is sustainable, is increasing always. Artisti marketing strictly maintains the international quality parameter in relation to customer's requirement. Its strong brands image and having a full control both on their production, distribution and market outlet are their greatest strength. On the other hand, their very small market size in clothing industry due to less product variety is their greatest weakness. They have good opportunities as they can grow in the existing market with such a high quality brand image and launch new products like sports wears and sports shoes, they can also target international market by going global. Stock market failure and high import taxes on raw materials and finished products. The purpose of this report is to give our readers a practical insight on Artisti’s marketing mix, market segmentation, products‟ position, competitor’s profile, the changes that took place in the organization, company’s competitive work place, organizational quality assurance, and Artisti’s safeties and securities.
In their marketing mix, they offer almost all kinds of products to create a complete...