Submitted by: Submitted by binmhd
Views: 111
Words: 1168
Pages: 5
Category: Business and Industry
Date Submitted: 11/18/2013 09:34 PM
*Institute of Management, Nirma University of Science
& Technology, Ahmedabad. E-mail:
jaya_gopalkrishnan2000@yahoo.com
**Indian Institute of Management, Indore
eBay: “The world’s largest onlin
e marketplace”- A Case Study
J.Gopalkrishnan*
V.K Gupta**
Abstract
eBay, Inc. is the largest and most popular mark
etplace on the Internet, allowing members to buy
and sell almost anything. Launched in 1995
, about 147 million people now use eBay. An
estimated 430,000 people in the United States make
all or most of their living by selling on eBay.
eBay’s online payment service, called PayPal, enable
s transactions nearly anywhere in the world.
eBay proclaims “trust” between buyers and sellers
as the key to the success of the marketplace.
eBay is the “The world’s Online Marketplace”, which is its positioning statement, and it means
many things about the company’s identity. It
enables trade on local, national and international
basis, with a diverse and passionate community of
individuals and small businesses. eBay offers
an online platform where millions of items are tr
aded each day. The objective at eBay was to “to
develop the work ethic and culture of eBay as a
fun, open and trusting environment and to keep
the organization focused on the big picture objectives and key priorities.
The company market capitalization had surpassed
that of even Amazon.com, making it the
“world’s most valuable Internet retailer”. Pi
erre Omidyar, founder, is focused to achieve
excellence in strategic management for impr
oving the company’s strategy, sustaining the
company’s growth and business performance, a
nd potentially expanding from online auctions
into general “etailing”, and to become “the wo
rld’s largest online mall”. This research paper
intends to study the click and click business mode
l of eBay, whose competitive advantage lies in
its pure play strategy, a breakthrough from the trad
itional brick and mortar model, which leads to
sustainable...