Wujek Google

General Guidelines Version 3.27

1.0

June 22, 2012

Part 1: Rating Guidelines ........................................................................................ 5

Welcome to the Search Quality Rating Program! ........................................................................................... 5 1.1 URL Rating Overview ................................................................................................................................. 5 1.2 Important Rating Definitions and Ideas ................................................................................................... 5 1.3 The Purpose of Search Quality Rating ..................................................................................................... 6 1.4 Raters Must Represent the User ............................................................................................................... 6 1.5 Internet Safety Information ........................................................................................................................ 7 1.6 Releasing Tasks ......................................................................................................................................... 7 2.0 Understanding the Query .................................................................................................................................. 8 2.1 Understanding User Intent ........................................................................................................................ 8 2.2 Task Language and Task Location........................................................................................................... 8 2.3 Queries with Multiple Meanings................................................................................................................ 9 2.4 Classification of User Intent: Action, Information, and Navigation – “Do-Know-Go” ........................ 9 3.0 4.0 The Language of the Landing Page...