Teste

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General Guidelines Version 4.2

General Guidelines Overview ................................................................................. 4 Part 1: Utility Rating Guidelines ............................................................................ 5

1.0 Introduction to Utility Rating ............................................................................................................................. 5 1.1 Important Rating Definitions and Ideas .................................................................................................. 5 1.2 The Purpose of S earch Quality Rating .................................................................................................... 6 1.3 Raters Must Represent the User .............................................................................................................. 6 1.4 Browser Requirements ............................................................................................................................. 6 1.5 Ad Blocking Extensions ........................................................................................................................... 6 1.6 Internet S afety Information ....................................................................................................................... 6 2.0 Understanding the Query .................................................................................................................................. 7 2.1 Understanding User Intent ........................................................................................................................ 7 2.2 Task Language and Task Location (Locale) ............................................................................................ 8 2.3 Queries with Multiple Meanings ................................................................................................................ 8 2.4 Query Meanings Can Change Over Time...