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1Malaysia

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1Malaysia official logo

1Malaysia is an on-going public relations campaign announced by Malaysian Prime Minister Najib Tun Razak on September 16, 2008, calling for the cabinet, government agencies, and civil servants to more strongly emphasize ethnic harmony, national unity, and efficient governance.

Contents[hide] * 1 Logo and slogan * 2 Ideology * 3 Public policy * 4 Website and social media * 5 Promotional activities * 6 1Malaysia clinics * 7 1Malaysia Foundation * 8 See also * 9 References * 10 External links |

[edit] Logo and slogan

An official logo and slogan has been introduced along with the launch of 1Malaysia concept. The logo is the symbol of '1' which incorporates the national Jalur Gemilang flag and the word Malaysia. The slogan is 'Rakyat Didahulukan, Pencapaian Diutamakan' or 'People First, Performance Now'

[edit] Ideology

1Malaysia mainly stresses on national unity, ethnic tolerance. The 2010 values of 1Malaysia as articulated by Najib Razak are perseverance, a culture of excellence, acceptance, loyalty, education, humility, integrity, and meritocracy.[1]

[edit] Public policy

Improving government efficiency is an important aspect of 1Malaysia. The use of Key Performance Indicators (KPIs), metrics and targets more typically used in private business, and National Key Result Areas (NKRAs) is thus naturally an important part of the 1Malaysia effort.Najib says, "The government is committed to carrying out a transformation programme as its main agenda based on approaches and philosophy of 1Malaysia -- people first, performance now."[2]

Immediately after assuming the office of Prime Minister of Malaysia Dato Ser Najib Tun Razak introduced a series of KPIs in order to measure and improve the efficiency and quality of government services as well as realizing the 1Malaysia concept. Najib said that KPIs were implemented to ensure “the...