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Category: Business and Industry
Date Submitted: 11/22/2013 10:18 PM
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Subject
* Computer & video games
* Acquisitions & mergers
* Social networks
* Competition
* Advertising
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* United States--US
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* Apple Inc
* Facebook Inc
* DreamWorks Animation
* Zynga Game Network Inc
* OMGPOP
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Zynga Defends Acquisition --- Amid Criticism of Deal for OMGPOP, Game Maker Points to Revenue Streams
Sherr, Ian. Wall Street Journal, Eastern edition [New York, N.Y] 24 May 2012: B.4.
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The agreement with DreamWorks, which has advertised inside Zynga games before, will feature banner ads, video trailers and puzzle words related to the animation studio's new movie, "Madagascar 3:
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Zynga Inc. has faced plenty of questions after buying the maker of "Draw Something," a mobile game that was released only six weeks earlier and has since lost popularity. Now the social games company is trying to provide some answers.
The San...