Mc Donald's Culture

McDonald’s can get success because its culture that focus on its employees. McDonalds believes that satisfying employees can generate good quality customer service, because if the employees happy to work in the workplace, they also have a commitment to the company. As the result, they will do their job with a pleasure, which is good for company performance. So, determining organizational culture is important to know what the company should do to achieve their goals.

Based on Keitner and Kiniki (2009: 72), there are four types of organizational culture, which are: clan culture, adhocracy culture, hierarchy culture, and market culture. In this case, McDonald’s can be categorized as clan culture. This culture has internal focus and values flexibility rather than stability and control. It resembles family-type organization in which effectiveness is achieved by encouraging collaboration between employees. McDonald’s has the culture like this criteria, because they focus on employees’ welfare. Corporate policy also says that employees should be paid at or above the local market rate, and should also value both their pay and their benefits. McDonald’s also give training and education through Hamburger University which is available for developing employees who want to learn more about McDonald’s operations. Furthermore, employees in clan culture also reported having more positive relationship with their manager than employees working in organizations with an external focus. It can make the employees feel more important and valuable.

According to Egar Schein, well known OB scholar (Keitner and Kiniki (2009: 77-78), there are many techniques to change organizational culture. Techniques which is used by McDonald’s to form its culture for example are:

1. Formal statement of organizational philosophy, mission, values, and materials used for recruiting, selection, and socialization. McDonald’s has formal statement such as “we place the customer experience at the core of...