Submitted by: Submitted by helywei
Views: 134
Words: 902
Pages: 4
Category: Business and Industry
Date Submitted: 11/24/2013 08:13 AM
Business Plan
Business 2
Group 2
Group member: Wei Dongyu, Hely
Wen Di, Stephanie
Yan Yang, Yan
1. [The company’s name is a Luxury Beauty Spa providing bath service and buffet service]
2. [first, market mix is a big problem, foreign people may not accept this kind of service; second, get a business certificate may be difficult to get.]
3. [in order to build a successful company, there must be some different. In China it is common, while as far as I know people in western country are used to taking a shower in their own bathroom. As a result, our bath service might bring them a new experience.]
4. [though is a good business idea, I don’t think there are any investors in society, so we might be raise money by ourselves.]
Business Profile
Mission statement [earn money]
Product service [provide excellent fresh bath service]
Type of Business [Spa, Retail] [company name is a Luxury Beauty Spa providing bath service and buffet service]
Legal Structure [Partnership] [why]
Qualifications [We are qualified to run this business because we are the one of only thirty spas in the world to receive the esteemed Forbes Five-Star award, and our professional massage therapist offering an array of treatments and therapies]
Target Market Segment [Our customers come from local, other cities, foreign countries]
Demographics [Age: 18-70; Gender: male/female; Occupation: white collar (under high pressure), retired people, couples and families; Education: University degree or above] [Economic factors: high income families]
Geographic [size of area: Three flours and 500m2, near commercial area, location of customers: nearby residential area and hotels]
Psychographics [Enjoy their life, A positive attitude towards life, other free-time activities: BBQ, KTV, Bar, travel]
Buying Patterns [High-level consumption, hold membership card, brand loyalty, cautious, using credit card]
Competitive advantage:
1. Our company...