Tesla

ZZ

Model S:

Revolution for the Masses

Mohammed Ansari Anne Fang Dongliang (Ken) Lei Ted Lim Sean Meagher Yakun Wang

BACKGROUND Company with a Purpose Tesla Motors began in 2003 with the goal of facilitating the growth of the electric car by making compelling vehicles. Elon Musk, one of the founders, current CEO and Chief Product Architect, set this vision and has led vehicle development thus far. Products Tesla began with the Roadster, a two-door coupe based on the Lotus Elise to compete with high performance supercars. It started with the Roadster to prove that electric technology was viable and an electric car didn’t have to be boring. Last year, in 2012, we released the Model S, which was built to compete in the performance luxury sedan segment. We decided to push the bar and say we would make the best car ever. This culminated into the Model S winning numerous awards. Future By bringing top level products into the market, we are aiming to make the electric car mainstream and build Tesla Motors as a brand. Our future hinges on the success of Model S. Products made by passionate people for passionate people Tesla Motors’ foundation is the core competency of innovation. It’s this spirit of innovation that drives development for everything we do. It’s this core competency that brought the company through dire straits of near bankruptcy and from making 400 cars annually to making over 400 cars weekly. We believe that the electric car is the future to a greener planet, renewable energy and oil independence. We made it a goal to provide efficiency without compromising aesthetics and performance. We’ve created a truly revolutionary product on every front. Model S: Truly Revolutionary The Model S is a culmination of Tesla’s efforts to bring a fully electric luxury sedan to market that has zero compromise. We’ve been able to do this because of our innovative electric powertrain and because of Tesla’s willingness to break convention and ask “Why not?” Why does an...