Business

Log110-801

0ct 9, 2013

Case 7-1: Handy Andy, Inc.

Customer service problems didn’t exist (unsatisfaction doesn’t apply), to maintain excellent customer service you should make them feel more than welcomed, so they would want to come back again. The problem is a marketing channel problem based on the factory distributors which doesn’t involve customers more so the retailer, whole sales and also the manufacture. There were few complaints from customers, based on the physical flow of goods and services factor distributors are the providers. There may not be anything to complain about, if so it may not be serious enough to make a complaint or even a situation that they can handle without filing a complaint. Also it may cause problems for everyone as a whole of individually. Such as loss’s and/ major or minor setbacks. The vice president should gather information and do broad research to come to a successful decision. Should have space available for comments and concerns also whether there was a cancelation or not along with the original information that’s on the warranty postcard. Research should be done and Handy Andy shouldn’t have a problem with factory distributor. They have no customer complaints and Handy Andy holds there self every responsible for their products. I don’t see a problem, but if there were a problem I would stand behind my products and satisfy my customers and make sure I provide a warranty that I know will satisfy me and my customers. Also the warranty should offer more detailed information for the customer satisfaction too with no hidden clauses.