Bmw Success

Applicant’s Name: Jack

TOPIC: How BMW Group maintains its successful track record?

1. BACKGROUND:

BMW Group is the world’s leading provider of premium products and premium services for individual mobility. The company continues to maintain the top spot in the auto industry worldwide. Over the years, the company has managed to maintain growth, make profit, innovate and retain its clients. The purpose of this study is to, therefore, find out how the company has successfully managed to beat its competitors to maintain the top spot in the auto industry.

In a nutshell, the research seeks to consider the strategies used my BMW Group to increase profit, innovate and attracting new customers. The research will also look into how the company managed to keep up with times, retain staff and customers. Lastly the research will also look at how the company dealt with the challenges in order to be where it is now.

This Quality and reliability are also strong points behind BMW success today

Here's why: Their believes are of importance. what does BMW stand for? We all know that they make ultimate driving machines and concentrate on giving their drivers pleasure when piloting their products on the roads.

They believe in excellence in everything they do: service, product quality, customer relationships, product and brand recognition.

Another reason for their success is their independence in the business world. They are the only significant luxury car maker which is independent and is free to take the necessary steps to ensure they reach their goals; whereas Mercedes Benz is part of the Daimler Chrysler organisation and I believe is forced to use parts from Mitshubishi, Chrysler, Jeep in order to safe costs and also to degrade their own product quality to try to make Daimler Chrysler profitable.

BMW spends around 25% of their profits into Research and development and it is because of BMW that put so much of their innovations and improvements into their products that...