Example Reasearch Questions

Research Draft Innovestment!

Carmina Dietrich, Zoe Glowacki, Moritz Hildebrandt, Victor Pasquier!

Problem Statement!

What are the relevant factors of corporate design Innovestment should take into account in order to increase willingness to invest?!

Research Question 1!

•  Is there a difference in the appeal of the

logo towards men and women?!

•  H0: There is no difference in the Appeal of the logo between men and women.! •  Ha: There is a difference in the appeal of the logo between men and women.! •  Test: Independent Sample T-Test! •  Survey Questions: 1 & 2!

Research Question 2!

•  Is there a difference in the perception of

trustworthiness by the investors between the new and the old logo?!

•  H0: There is no difference in the perception of trustworthiness by the investors between the new and the old Logo.! •  Ha:There is a difference in the perception of trustworthiness by the investors between the new and the old Logo.! •  Test: Chi2 – test for goodness of fit! •  Survey Question 3!

Research Question 3!

•  Is there a difference in the perception of

Innovativeness by the investors between the new and the old logo?!

•  H0: There is no difference in the perception of Innovativeness by the investors between the new and the old Logo.! •  Ha:There is a difference in the perception of Innovativeness by the investors between the new and the old Logo.! •  Test: one-sample t-test! •  Survey Question 4!

Research Question 4!

•  Is there a difference in the appeal of the

logo to potential investors between Logo 1 and Logo 2?!

•  H0: There is no difference in Appeal to potential investors.! •  Ha: There is a difference in Appeal to potential investors.! •  Test: Chi2 test for goodness of fit! •  Survey Question 5!

Research Question 5!

•  Are people indifferent regarding risk

assessment tools when investing in a project?!

•  H0: People are indifferent.! •  Ha: People are not indifferent.! •  Test: One sample t-test! • ...