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Strengths:

* Endorsements

One of the strengths of Mang Insal is its endorsements. Mang Inasal has its advertisements on TV, Radio, print ads, flyers and posters. They also hire influential endorsers like Jose, Wally, Angel Locsin and Mark Bautista. This would help people to be aware of what products they offer and will bring them to curiosity to try it. As a result, they would increase their profits.

* Serves Filipino Style Dishes

Since Mang Inasal caters Filipino foods, it becomes one of their major strengths. Because typically a Filipino may go to restaurants offering international dishes, but the bottom-line is they will go back to restaurants that showcase Filipino dishes.

* Warm Service

Once a customer enters the vicinity of Mang Inasal, he can already feel the hospitality of the employees give through a warm greeting. And while waiting for your order, they will give you soup and water. And they can be easily approach if you would ask something. In fact, they focus on improving their service because they believe that service is one of the factors that the customers reason for going back to their restaurant.

* Budget-friendly

One of Mang Inasal’s major strengths is its affordable prices. You can already taste their foods for less than 100 pesos only. That’s why it students may also become potential customers due. As a result, they will have bigger target customers.

* Unlimited Rice Offer

Filipinos are rice eaters. So it was a great idea for the Mang Inasal to offer unlimited-rice meals. By this, they will have a greater opportunity to have more customers compare to their competitors.

* Market-Leader in Barbeque Fast Food Chains

Compare to other restaurants offering the same products, Mang Inasal is the customers’ number one choice when it comes to giving them Filipino style barbeques.

* Accessibility

One of the important factors a businessman should consider when building up a business is its place. The location of your business might be...