Aeon Retail Marketing

1.0 Introduction

AEON Jaya Jusco Bukit Tinggi Shopping Centre is a shopping mall built on a 26-acre (110,000 m2) landmass with a gross built-up floor area of approximately 2,100,000 square feet (195,000 m2). Also popularly known as Jusco Bukit Tinggi, the shopping mall is located in the Bandar Bukit Tinggi, Selangor , Malaysia.

The RM350 million (over US$111 million) shopping mall opened its doors on 24 November 2007 and was officiated by the Sultan of Selangor, Sultan Sharafuddin Idris Shah. The mall is the largest AEON (JUSCO) shopping centre in Malaysia and Southeast Asia (and third largest in Asia). The shopping complex has over 5,000 car park bays.

The AEON Jaya Jusco Bukit Tinggi Shopping Centre has a gross lettable/leasable area of one million square feet, making it one of the largest shopping malls in the country. The AEON group of companies consists of AEON Co. Ltd., and more than 150 consolidated subsidiaries and affiliated companies. In addition to its core general merchandise stores (GMS) plus its supermarket and convenience store operations, AEON is also active in specialty store operations, shopping center development, operations and services. The Jusco store is the anchor tenant. Restaurants, cafes, specialty and services stores, food court, leisure and entertainment stores, cinemas, sports and book stores can be found in the shopping mall. (Subject Wiki for AEON Bukit Tinggi Shopping Centre. 2012)

2.0 Target Market

A family-based shopping centre, AEON retailers’ focus is the daily necessities and household goods that are suited for the purchase of an entire family. Overall the products in Aeon contain enough variety for anybody within a community, but the general categories are targeted at specific consumers.

AEON has established itself as a leading chain of general merchandise stores. ÆON’s constant interior redecoration of stores, to project an image designed to satisfy the ever changing needs and desires of consumers, is...