Strategic Management Report on Nbp

Strategic Management Report On

National Bank Of Pakistan

Presented To:

Sir. Shameel Zuberi

Course Supervisor

Submitted By:

Group # 8

Fasihuddin Qureshi 16

M. Shahrukh Zaki 30

Nabeel Tahir 43

Syed Kashan Ali 60

Zohaib Ahsan Khan 64

Strategic management

Karachi University Business School

University Of Karachi

Date: 05-June-2013

Acknowledgement

First of all we are thankful to ALLAH Almighty for his mercy by which we are able to complete our project successfully.

We are extremely grateful to the team of NBP specially the employees of the branch they explain each and every aspect clearly so that we would be able to understand the major functions of NBP management. We are also thankful our teacher sir “Shameel Zuberi” who help us a lot during this whole project. .

Table of Contents

INTRODUCTION: 1

Branch Network 3

Present Status of the Bank: 4

Prospects: 5

Corporate & Investment Banking: 5

Treasury / International Banking: 5

Overview of the organization: 6

Vision: 6

Mission: 6

Core Values: 6

Corporate Philosophy At National Bank 7

Objectives of National Bank 8

ORGANIZATIONAL STRUCTURE 10

Geographic Department 11

Process Department 12

Customer Department 12

Accounts/Finance Department 13

COMPETITORS: 18

FINANCIAL ANALYSIS: 18

MARKETING ANALYSIS: 22

Market Recognition: 22

Customer Satisfaction 22

Poor record management and filing system 22

Unequal distribution of work 22

Marketing visits 22

FUNCTIONAL ANALYSIS 23

Formal Organization 23

Difference between theory and practice 23

Bank duty to maintain secrecy 23

Excessive paper work 24

More accounts fewer deposits. 24

Delegation of authority 24

PERSONAL MANAGEMENT ANALYSIS 25

Need for better training program 25

Developing Managerial Leadership 25

Recruitment policy 25

Marketing at desk 26

Lack of business communication 26

Industry Analysis: 27

IFE Matrix (Internal Factor Evaluation)...