Stuck in the Middle (Porter's Generic Strategies)

STRATEGIC MANAGEMENT

Porter’s Generic Strategies

“Stuck In The Middle”

Porter’s Generic Strategies

Index

1. 2. 3. 4. Introduction .................................................................................................................. 2 Michael Porter’s Biography ......................................................................................... 2 An Example To Understand The Generic Strategies ................................................. 2 Generic Strategies........................................................................................................ 2 4.1. 4.2. 4.3. Cost Leadership Strategy ..................................................................................... 3 Differentiation Strategy ......................................................................................... 3 Focus Strategy ...................................................................................................... 6 Focused Cost Leadership Strategy .............................................................. 6 Focused Differentiation Strategy .................................................................. 6

4.3.1. 4.3.2. 5. 6. 7.

Stuck In The Middle ...................................................................................................... 7 Criticism of Porter’s Generic Strategies ..................................................................... 8 Bibliography ................................................................................................................. 9

Porter’s Generic Strategies

1. Introduction

The aim of the present paper is to explain the simple view that Michael Porter’s got to business and how companies can generate superior returns from their business. These are the three Porter’s Generic Strategies- Cost Leadership, Differentiation and Focus- on which firms should specialize. However, if they don’t choose right they, they could get “stuck in the middle” of more...