Rhetorical Analysis Essay

Nancy

The Anti-Nike Ad

In my opinion this is an anti-Nike ad, it is portraying Nike as a bad company. This ad is in black and white with some words colored in red. Looking at this ad I see a young girl running with no shoes on her feet and holding a blanket. I think there is a baby in that blanket by the way she is cradling it in her arms. The ad describes how hard the Indonesian people have to work for Nike to get their products out to the consumers. They also highlight the words in red how it’s so cool to wear Nike. I intend to analyze the ad according to its use of credibility (ethos), emotion (pathos), and intellect (logos).

One of the ways this anti-Nike ad was able to get consumers to trust them was through its use of ethos. Nike is a very popular band that professional athletes use in sporting events. Since Nike is a popular brand there has been a lot of advertisements around that encourage people to try their product. However, this anti Nike ad is the most effective advertisement ever made because it shows negativity towards the Nike brand. Nike has been around for a long time so, when you see an ad that contradicts their brand you ask yourself if you want to support their product. In my opinion this ad is trying to get a reaction from Nike. Because Nike is so well known they can reach more readers and consumer to get their point of view to a broader audience.

Another way this anti-Nike ad was able to get consumers to trust them was through the use of pathos. The emotion in this ad is depressing due to its gray color and the young girl running with no shoes on her feet holding her baby. It makes you stop to read the ad about this young girl holding her baby wrapped in a blanket with a blank stare on her face. This causes you think how the people making the Nike products are being treated. This young girl is portrayed as over worked and exhausted, her feet are swollen, bruised and, it looks as if she is running from someone. She is...