Starbuck Case Study

Table of Contents

1. Abstract ........................................................................................................... 2

2. Analyze Starbucks as a company ............................................................ 2

• Brief History

• Updated history and Current Status

• Apply Porter's six forces

• SWOT Analysis.

• Value Chain Analysis of Starbucks

3. Analyze the Indian coffee industry and India as a potential destination for Starbucks................................................................................................................................. 6

• The PESTLE framework

4. discuss the opportunities and challenges

that Starbucks could face in India.............................................................................. 9

• competition Analysis

5. CONCLUSION & RECOMMENDATION....................................................................... 11

Abstract:

In 2006, the US based Starbucks Coffee Company, with over 11,000 stores in 36 countries was the No. 1 specialty coffee company in the world. Every week over 40 million customers visited Starbucks coffeehouses. After phenomenal success in the US, and revolutionizing specialty coffee culture, Starbucks undertook international expansion and popularized its specialty coffee worldwide. In the 1990s, Starbucks concentrated its expansion efforts mainly in Asia. The initial pages of the case delineate the origin and growth of Starbucks as a company and a super brand and the strategies adopted by it.

• In 2002, Starbucks announced that it was planning to enter India. Later it postponed its entry as it had entered China recently and was facing problems in Japan. In 2003, there was news again that Starbucks was reviving its plans to enter India. In 2004, Starbucks officials visited India but according to sources they returned unconvinced as they could not...