Apple Strategy

Balochistan University of information techonology engineering and management sciences |

Implementing Strategic Management |

APPLE Inc. |

Rabia Iftikhar 12285 |

MBA 5th B |

Jun 24, 2013 |

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Ma'am Mehwish Shahid

Think Different

ACKNOWLEDGEMENTS

Praise and thanks to “ALLAH” Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know.

The report being submitted today is a result of collective effort. There are innumerous helping hands behind who have guided us on our way. Writing this report appeared to be a great experience to us. It added a lot to our knowledge. This report is one of our memorable experiences in student life.

Though words are inadequate in offering thanks to our teacher but we owe our profound gratitude to Ma’am Mehwish Shahid for stimulating our creative abilities by assigning this project to us and for her able guidance and useful suggestions, which helped us in completing the project in time. Whatever we have learnt from her and this project report has put indelible impression on our minds and it is our conviction that this learning experience will always be a source of help in our practical life and professional career.

Finally, yet importantly, we would like to express our heartfelt thanks to our beloved parents, for cooperation, help, kindness and blessings, our family and friends for their help and wishes for the successful completion of the work.

Table of Contents

1. Executive summary…………………………………………………….. 1

2. Introduction…………………………………………………………….. 2

3. APPLE Inc………………………………………………………………3

4. Vision Statemen………………………………………………………... 4

5. Mission Statement……………………………………………………… 4

6. Values………………………………………………………………….. 5

7. External Audit…………………………………………………………. 6

8. SWOT analysis for APPLE...